{"product_id":"daydream-cloud-hat","title":"Daydream Cloud Hat","description":"\u003cp\u003e\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003eThis navy blue cap is embroidered with light blue thread to represent the color of the sky and the floating shapes that we as earthly inhabitants get to gaze at daily as we ponder the meaning of life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eEmbroidered in Orange County\u003c\/p\u003e\n\u003cp\u003eArtwork by Becca Kennelly\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe Cloud Hat uses lettering I hand traced from an old Letraset font.  \u003c\/span\u003e\u003cspan\u003eI love the slightly imperfect quality you get from working from \u003c\/span\u003e\u003cspan\u003ephysical type rather than recreating it digitally.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003e\"What is Letraset? Letraset is a brand of dry-transfer \"instant \u003c\/span\u003e\u003cspan\u003elettering\" and graphic art materials used to quickly apply pre-printed \u003c\/span\u003e\u003cspan\u003eletters, numbers, and symbols onto paper or other smooth surfaces \u003c\/span\u003e\u003cspan\u003ewithout a traditional printing press. People would use letraset's on \u003c\/span\u003e\u003cspan\u003eprinted publications, like newspapers and magazines before computers \u003c\/span\u003e\u003cspan\u003emade them. We have an old set at the Hearsay Office that is super fun \u003c\/span\u003e\u003cspan\u003eto play around with.\"  (the hearsay is the local newspaper here in Bolinas, every friday I get to be the editor and put the paper together)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e-Becca\u003c\/span\u003e\u003c\/p\u003e","brand":"Daydream Surf Shop","offers":[{"title":"Default Title","offer_id":67704645124403,"sku":"ext1791923816115","price":36.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0992\/0099\/1539\/files\/daydream-cloud-hat_1.jpg?v=1791923821","url":"https:\/\/avantgardeoutfitwear.shop\/products\/daydream-cloud-hat","provider":"My Store","version":"1.0","type":"link"}